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Tips for Increasing Leads for Your Law Firm

With more and more lawyers finding their way online, lead generation for law firms has become all the more challenging today. What’s great is that there are steps you can take to gain solid advantage.

Redesigning Your Website

To gather leads for your law firm, your website can be a perfect place to start. However, you may have to enlist the help of a professional web developer. You may need new functions and features, depending on the content management system (CMS) you’re currently using. The developer will also work to make sure that your website runs and looks well on a mobile device, which is where most site visits come from today.

But obviously, there’s more to do. You have to give your website lead generation capabilities, first by adding contact forms, call-to-action buttons and other elements that present visitors with opportunities to connect. Your phone number can be positioned on your top navigation bar, but take note that visitors will not always want to talk on the phone. Sometimes, they will prefer live chats or emails.

Content Plus SEO

For lead generation purposes, online content will serve you in two ways – offer information and built trust, and increase your website’s visibility in search engine results pages (SERPs).

To get a good search rank, you need to apply effective SEO strategies, and if you know nothing about SEO, no worries. There are many reasonably priced yet effective SEO services available. But keep in mind that no SEO campaign will be good enough if you don’t have high-quality content and a content strategy to begin with. If your SEO provider does not create content, you can make your own or hire a marketer. Very importantly, make sure your content producer has experience writing legal marketing copy.

Pay for Web Ads

Research tells us that paid search ads drive more traffic to a website and cause a significant exposure spike. However, if you use digital ads, they shouldn’t interfere with your “organic” tactics, such as content marketing and SEO. Digital ads are only good for a time – once you run out of budget, they stop working. Therefore, think of these ads as supplementary to your other marketing activities. In any case, they are still a powerful lead generator for law firms.

Working with a Lead Generation Service

Lastly, even if your firm were composed of legal geniuses, you likely wouldn’t want to spend your precious time generating leads online. It’s not a very difficult task, but it does require dedication and consistency for it to work. This is how relying on online lead generation services becomes a smart step. With one, you can trust that the leads will keep coming while you focus on performing your duties and responsibilities to your clients.

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